Many people already know how easy and convenient it is to receive packages anywhere. This concept is part of the delivery world, a business model that has shown significant growth.
Although the food sector receives the most delivery orders, many other industries are adopting delivery services in their establishments.
The delivery world might have originated in large cities, but nowadays, delivery services are available in all types and sizes of municipalities.
Indeed, the delivery market is a growing sector and a business opportunity. After all, a large number of people opt for the time-saving, practicality, and convenience of receiving their purchases at a specific location.
Are you ready to explore all aspects of the delivery universe and its business model?
But what is delivery?
Firstly, to enter the world of delivery, it’s worth understanding more about the concept behind this business model.
The term “delivery” describes the provision of delivery services for products, food, or services directly to the customer’s address.
Although most people associate the concept of delivery primarily with food delivery, it is valid in various sectors, such as supermarkets, pharmacies, clothing stores, electronics, and many others.
Through apps or websites, people place orders, which are then delivered to the consumer’s preferred location. The delivery person is usually a motorcycle courier, who may be part of a courier company or work independently.
Because it is very convenient, this service has experienced significant growth in the food sector, especially during the pandemic.
After all, besides people choosing not to cook, delivery has become a practical way to experience different flavors while many restaurants remained closed for dine-in service.
It’s no wonder that this way of providing products and services to consumers has gained increasing popularity and attracted new followers.
Furthermore, with the advancement of technology and the widespread availability of purchasing options that offer this type of delivery, the world of delivery is becoming increasingly larger and more accessible!
Business model: what is needed to work with deliveries?
The food delivery industry has grown by 89% in Brazil in recent years. If you want to take advantage of this scenario and enter the world of delivery, you need to consider some aspects in this business model.
First and foremost, those who want to enter this market need to have the necessary documentation. Compliance with regulations is essential to avoid fines and sanctions.
Regarding documentation, requirements can vary depending on the type of business. For example, a food delivery service may require permits, Fire Department inspection certificates (AVCB), sanitary certificates, and other specific documents.
Another relevant aspect to consider is the type of packaging that will be used to accommodate the products. It is crucial to ensure that the items purchased by customers arrive in perfect condition and that the integrity of the products is preserved.
In the case of food, it is essential that the packaging materials are of high quality and ensure that no chemicals are released, avoiding interference with the taste of the food.
Moreover, as consumers are increasingly concerned about environmental issues, it is advisable to look for packaging that is recyclable.
And here’s an extra tip: don’t forget to incorporate your business’s visual identity to make the delivery even more personalized!
To facilitate the journey for those who intend to venture into the world of delivery, we have listed below the essential steps in this process:
Make a plan
Both for starting in the sector and for adding this delivery modality to your business, the first crucial step is to create a plan. The more detailed this plan is, the smaller the chances of facing unforeseen risks.
In the planning process, it’s important to define various aspects such as the distribution channels that will be used, whether the delivery personnel will be hired directly or outsourced, the management system that will be adopted, and the geographical region that will be covered by the delivery.
Research the competition for information
Understanding how other companies are operating is a way to develop strategies that have the potential to attract consumers.
Within the context of your delivery service, it can be advantageous to offer more competitive prices, reduce delivery times, or present unique product options.
However, it’s important to emphasize that this analysis should be seen as a reference point and a guide.
Your business should always keep its original value proposition in mind, ensuring that the adopted strategies align with the company’s vision and mission.
Your fleet or outsourcing?
This is a very important question! Typically, outsourcing tends to be more cost-effective, but it can bring challenges such as lack of consistency in deliveries and potential shortages of workers during peak demand hours or days.
On the other hand, setting up your own delivery fleet involves hiring delivery personnel, acquiring or leasing vehicles, route planning, and choosing good motorcycle boxes.
The strategy to be adopted should be determined by factors such as delivery volume, available budget, and desired quality standards.
Quality is a differentiator!
The highest priority in the delivery scenario is to ensure the preservation of the quality and integrity of the products being delivered.
After all, there is nothing more frustrating than carefully selecting an item, only to receive it damaged, crushed, torn, at an inappropriate temperature, or, even worse, lost.
The quality of the product delivered to the customer’s doorstep should precisely match the experience they would have when consuming the item directly in your physical establishment.
Define your service area
In a small town, a delivery service often manages to effectively cover the entire territory, either by applying a flat rate for the entire region or by establishing different rates for more distant neighborhoods.
However, in large metropolises, such broad coverage is not feasible.
In this case, it is necessary to clearly define the geographical boundaries of the delivery coverage area in order to optimize the operational efficiency of the service.
Do you want to be a part of the delivery world?
As you’ve seen, the delivery market is attracting more and more enthusiasts.
In fact, most consumers understand that the experience of receiving at home is different from buying or consuming in a physical store. Convenience becomes the decisive factor for the purchase.
Therefore, if you’re considering joining the delivery world, remember to prioritize the consumer experience. Additionally, consider the factors we’ve mentioned earlier.
By doing so, you can think long-term and, perhaps, create your own successful niche within the delivery industry!